October 21, 2014

CloudMask calls for a better approach to private data protection

Toronto, ON--CloudMask, a cloud data security provider, is calling on government and regulators to be more explicit in their policy and legislation with respect to data privacy. Current Data Sovereignty policy is ambiguous, specifically, in its definition of private data. "Current policy does not provide a clear definition of what constitutes ‘private data’," says Wael Aggan, CloudMask CEO. "Data that can expose the identity of citizens contravenes their basic constitutional right for privacy, and needs to be kept secret. However, if we can anonymize the private data, in a way that does not identify the individual, then the citizen's privacy rights are protected." 

The proliferation of organizations operating in the cloud in recent years has been an important development in IT. The potential benefit of broad adoption by mainstream business promises significant positive macro-economic benefits. However, security concerns and privacy have suppressed the broad deployment of cloud computing, specifically with large enterprise, healthcare and government organizations. The real key to unlocking cloud's full potential is to clearly identify, define what is private data and under what circumstances it will be legally considered protected.

The unique innovation that CloudMask brings to the market is called SIM (Selective Intelligent Masking). SIM analyzes the private data and applies the best process to anonymize it to protect individual privacy. Therefore, the data stored in the cloud is no longer ‘private data’, enabling compliance with policy.

The solution enables organizations to alleviate concerns regarding the location of their data in the cloud – it can reside anywhere. As a result, this unlocks the full potential of global cloud computing while being compliance with sovereignty and data privacy laws in all locations and jurisdictions.

The solutions have been certified to ensure that data stored in the cloud does not disclose any private information. Its patent pending technology transparently anonymizes and encrypts data, before it leaves the end-device. The solutions allow you to make full use of the cloud while being compliant with data privacy regulations in all countries in which you operate.

CloudMask is a Canadian company offering data protection to secure sensitive data in the Cloud and on premises. By anonymizing and encrypting private data before it leaves the end device, data is protected even in the event of a network or infrastructure breach. It helps you meet data residency and regulations, by applying the zero-trust model, thus ensuring that encryption keys are under the sole control of data owners, independent of geographical location and type of application.