Walmart.ca wins excellence award for groundbreaking consumer responsiveness
Mississauga, ON – Walmart Canada's online store, walmart.ca, has won the Retail Council of Canada ‘ Excellence in E-commerce Award’ for providing groundbreaking customer responsiveness. The new walmart.ca uses best-in-class technology to provide customers with a completely seamless shopping experience across all devices, from smartphones and tablets to traditional desktops and laptop computers, says Simon Rodrigue, vice-president and general manager for e-commerce Walmart Canada.
"Today's connected consumers demand an easily accessible and highly relevant shopping experience, anytime, anywhere, across any device." says Rodrigue. "Our solution was to provide an experience that bridges the gap between the online, in-store and on-the-go-shopping experience. The newly designed site is the result of a global collaboration between Walmart Canada's e-commerce team, Walmart's Global e-commerce team, and global design and technology consultancy, Nurun."
Rick Neuman , director of site experience for Walmart Canada,says the new site has surpassed expectations in growing Walmart's online customer base, improving customer satisfaction with the online shopping experience, and driving increased operational efficiencies.
" Walmart.ca drove a customer conversion rate of more than 20 per cent in the first four weeks after the launch," says Neuman. "Since going live in October the site has also seen a 98 per cent increase in mobile orders, a 36 per cent decrease in average page load times, and a three point lift in customer satisfaction."