Financial Operations

December 2 , 2014

Aria Systems releases “No BS Guide to Recurring Revenue Success”

San Francisco, CA--Aria Systems, an innovator in recurring revenue, has launched a comprehensive primer for organizations looking to launch, convert to, or expand a business with recurring revenue. Written by Bob Harden, a veteran billing expert, the “No BS Guide to Recurring Revenue Success” incorporates lessons learned from years of actual recurring revenue implementations, programs, and initiatives launched at enterprise companies. Aria Systems’ investment in this book fills a previously unmet demand for a comprehensive and straightforward primer that goes beyond basic subscription billing marketing-speak.

The “No BS Guide to Recurring Revenue Success” is authored by Bob Harden, a former software director with over 15 years’ experience in leading IT and billing systems projects. “There is a lot of literature out there about recurring revenue, but little that talks about everything that should be addressed, enterprise-wide, for a successful implementation that stands the test of time,” says Harden. “I wanted to write a guide to change that and help practitioners to think about, plan and consider recurring revenue’s impact across the enterprise so they can move forward with confidence with upfront knowledge based on deep experience.”

“We specifically wanted a practitioner’s view rather than the vendor perspective, because it delivers much higher value for organizations who must tackle significant questions if they are to take advantage of the opportunity that recurring revenue offers,” says Jon Gettinger, SVP of marketing of Aria Systems. “Businesses entering this space need to understand exactly what capabilities are critical for achieving growth. This guide delves into the real trade-offs and questions that need to be asked before initiating the process.” 

In “No BS Guide to Recurring Revenue Success” Harden explains:

  • Why companies are rushing to adopt recurring revenue models

  • What business and system capabilities are needed to support this new business model

  • What elements are necessary for success in a recurring revenue implementation program

  • How recurring revenue changes the way one looks at data and measures success

  • Whether to buy or build and what to look for in a vendor

  • Practical steps needed to get started

  • What the future holds for recurring revenue

To download the e-book, visit




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