Canadian Treasurer

August 3, 2016

Firma helps small businesses compete on a global stage

Company celebrates nearly two decades of providing currency solutions with new brand identity

TORONTO, ON -- As the world's economic landscape continues to evolve, the importance of international markets to small to medium-sized businesses increases, and with that, so does the importance of currency planning. FIRMA Foreign Exchange Ltd. (Firma), a highly specialized currency and payments solutions provider to small businesses, can help small businesses plan ahead and stay ahead.

With the recent EDC Trade Confidence Index Survey: Spring 2016 showing 54 per cent of business owners planning to export to new markets over the next two years and 95 per cent of business owners believing export sales will increase by the end of the year, if small-business owners are not yet thinking about how best to handle global payments, it's time they start.

"We believe business across borders can be less complex," said Dave Dominy, Firma Chief Executive Officer. "By considering the value of hedging currency, small business owners can reduce risk and be able to focus on growing their business. That's where we come in."

Firma specialists take the stress out of juggling the global currency market -- from monitoring foreign exchange trends to handling international payments. Specialists simplify the process, taking the onus off the client so they can focus on what matters -- building and growing a successful business.

"Small business owners have so much on their plate," continued Dominy. "I know; I was one of them. Firma specialists are passionate about small businesses, and the company understands what it takes to make them succeed. The Firma team works tirelessly to ensure that they understand what their clients' individual currency needs are, and how they can help them compete on a global stage."

Firma has been in the business of international payments and currency exchange since 1998. The company helps customers go further by boosting their reach and capability. Firma provides the global scale and corporate level know-how in a way that relates to their ambitions and cross border readiness; Going further in every connection to deliver remarkable service that takes away the complexity of growing across borders.

Firma specialists monitor the trends affecting currency, from the stock markets to global news stories. With nearly two decades of expertise under its belt, the company continues to offer and maintain individualized service with new and existing clients on a daily basis. While its focus on outstanding service has remained consistent, the company has recently updated its brand identity to better reflect its service-based approach to currency solutions. The enhanced brand positioning was launched with the revitalized Firma website and will be seen in a new digital advertising campaign beginning today.



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